Yesterday, April 16, at an official ceremony at the Sheraton Hotel the Bulgarian Association of PR Agencies announced its annual awards - BAPRA Bright Awards. An international jury composed of 18 eminent international experts in PR and communications assessed the projects, which reached a record number this year - 80.
In one of the most important and controversial categories - Campaign for Sustainable Development, ECOPACK Bulgaria and their PR agency DeConi International took the second prize for their project 3D Ecobus.
The 3D Green Bus is a mobile informational and educational center, a unique innovative tool for entertainment and education. The bus is branded, furnished with the most modern equipment for 3D projection and Audience Response System, which increases the efficiency of the educational process and has fifty seats.
The initiative 3D Ecobus of ECOPACK started in 2011. So far it has involved over 60,000 children in Sofia, Smolyan, Bourgas, Varna, Dobrich, Rousse, Razgrad, Veliko Tarnovo, Stara Zagora, Kazanlak and Plovdiv, as well as employees of companies-clients of ECOPACK.The project will continue until the end of 2013 and will cover all schools in the partner municipalities of ECOPACK.