More than 5 tons of recyclable plastic waste was handed over by residents of the capital in the first edition of the Books for Trash campaign organized by the Credo Bonum Foundation and Smart Books publishing house jointly with Orange bookstore chain and ECOPACK Bulgaria. The campaign proved hugely successful. The line of people stretched along the length of Slaveikov Square and into the neighboring streets. In just about 4 hours, from 10:00 to 14:00, 5,000 books were handed out and more than 1,000 copies of 8 Magazine.
The Trash for Books campaign attracted both young and old, and whole families with children came down to hand over their plastic waste for free paper or electronic books. Some of those who showed up were chiefly motivated by the gift but the majority did not really care whether they would receive a book or not.
Support for this initiative was part of ECOPACK’s efforts to raise public awareness of the benefits of separate waste collection and to show that it really works. The specially provided yellow containers took only minutes to fill up and their contents were then emptied directly into the ECOPACK truck that had been brought in for the purpose. It made three trips to the waste separation facility at Gara Iskur where the collected waste was sorted, packed in bales, and handed over for subsequent processing. Thus, in a mere few hours, Sofia residents saved 36,000 kWh of electricity.
The main goal of the campaign was to foster a more responsible attitude to environmental preservation and to the waste produced daily by each and every one of us.
ECOPACK would like to thank everybody for the eager interest and participation and fully supports the ambition of the campaign organizers to make this an annual event not only in Sofia, but also in other major regional centers across the country.