“Books for Trash” will be back with a new edition on April 22nd 2018 and for the first time, the environmental campaign that promotes reading is to be held simultaneously in five cities. This year the initiative is to visit Sofia, Plovdiv, Bourgas, Veliko Turnovo, and Stara Zagora on the emblematic Earth Day.
One of the most popular and wide-reaching Bulgarian initiatives, organized by Credo Bonum Foundation and Smart Books publishing house, will bring together the residents of five cities in a race to collect and recycle the most plastics. As usual, the campaign is to kick off at 10am, and the locations are the same as in previous years – the Soviet Army Monument in Sofia, in front of the Municipality building in Plovdiv, the Pantheon in Bourgas, Mall Veliko Turnovo in the old capital city, and Mall Galleria in Stara Zagora.
The rules for participation remain the same. Those wishing to take part need to hand over 1 kg of plastic waste – clean and fit for recycling. Per each kilo, participants receive a voucher for one free printed book or two e-books from the online bookshop. The maximum number of vouchers per person is set at 2, regardless of the amount of waste material brought in. This restriction is meant to encourage broader participation and give more people access to the available books. The new titles are to be announced shortly.
For the first time this year, the European Commission will be a partner to the initiative and its Representation in Bulgaria has made available special titles for the children who will join the campaign, as well as their parents. One of the priorities of the Commission is precisely the protection of the environment from plastic pollution. According to the latest EC plans, all plastic packaging in the market is to be recyclable by 2030, single-use plastic consumption is to be reduced, and intentionally added microplastics are to be restricted.
For more information and updates about the campaign please visit the Facebook page at Fb/knigizasmet.
Partners to the initiative include Bulgarian American Credit Bank, the Europrean Commission in Bularia, ECOPACK Bulgaria and the municipalities of Bourgas, Veliko Turnovo, and Plovdiv, Mall Galleria Stara Zagora and Mall Veliko Turnovo, and the media partner is the BNT program Green Light.